domingo, novembro 11, 2007

Lessons learned do diretor de marketing da GM

Gostei muito da entrevista do Samuel Rusell feita pela Interpress Motor. Completa o post anterior sobre marketing do Vectra GT.
Alguns pontos abordados:

* Vender o lifestyle e nao o carro em si;
* Colocar equipe jovem para vender para jovens;
* Renovaçoes numa empresa centenaria;
* Posicionamento de marketing;
* Oportunidades, diferenciais;
* Perfil de consumo do brasileiro;
* Produtos globais x cultura local;
* Marca, dentre outros.

Vale a pena conferir no link abaixo:

http://www2.uol.com.br/interpressmotor/reportagem/item20567.shl

17 Comments:

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Boa Carneiro!!! Voltando ao trabalho...
Vamos ver se consigo fazer umas contribuicoes internacionais.. hehehe
Volto mais vezes...
Abracos
Muca

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Carneiro, vou dar uma de chato e te corrigir...

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